Frequently Asked Questions

As an adult, a dog’s daily intake should be between 2% and 4% of their body weight depending on age and level of activity. Dogs under 12 months age are still growing and need a higher intake of food than older dogs, who need to maintain their weight.

Dogs are as individual as humans, so there is no exact feeding guide and you need to account for the variables yourself, like activity, metabolism, high or low energy breed, etc. A basic guide for daily raw food intake for dogs over 12 months based on body weight (% x the weight of the dog = daily food intake) can be found below.

                  Activity Level                     Percentage
                         Low                                       2%
                   Moderate                                   3%
                       Active                                     4%

The goal is to maintain the correct body weight for the breed and type of dog, so if your pet looses or gains weight, adjust the feeding quantity accordingly. Feeding once or twice a days is both acceptable and more down to personal preference, if twice a day the % indicated above needs to be halved per meal.

If you feed a Completed & Balanced Meal there is no requirement to feed anything else. Just like humans, dogs however also enjoy some variation that can be provided by adding some of the Complementary Meals. Please NOTE however that most of these are one specific type of meat and not be fed exclusively e.g. only feeding chicken or beef mince.
Especially when feeding twice a day, using a Complete & Balanced Meal for one feeding and then one or more of the Complementary Meals provides a good variety. Alternatively one can feed a variety at every meal, but it is best to not mix the meat up and keep it seperate.  

The Raw Meaty Bone Meals are various types of bones and cartilage for leisurely chewing that help clean your dog’s teeth. The Treats are ideal for training and rewarding your dog while still being healthy.


Yes, the Complete & Balanced Meals are BARF (Biologically Appropriate Raw Foods) and are a mixture of raw muscle meat, raw bones, vegetables and organs. The ratio of these ingredients is:

    •  70% muscle meat
    • 10% raw bones (minced)
    • 7% vegetables
    • 5% liver
    • 5% other organs
    • 3% fruits and seeds 

Yes, despite some beliefs to the contrary, feeding them Raw and Kibble at the same time is possible and often the case when transitioning from Kibble to Raw. It is however not recommended to mix Raw and Kibble together. 
The point of feeding Raw is to provide your dog with a healthier diet and get it off the Kibble. If you want to continue feeding some Kibble, use them as treats instead of food. 

Feeding your dog too much calcium rich food (bones or ground calcium in the meals) will result in hard hard and slightly white stool. If not addressed, this can lead to constipation which if severe, may need veterinary attention.

The remedy is to firstly change the meals to boneless meat and organs only (this will act as a mild laxative) until the stool has normalised and then continue feeding meals that contain less calcium than before. If your dog is constipated, administering Slippery Elm Bark Powder will also help by soothing the digestive system and lubricating the colon walls.

Switching your dog over to raw food will directly affect its stool in several ways such as a reduced quantity, a change in smell as well as a change in colour. It is important to check the tool during the transition phase to detect any potential problems that may need attention. Changing colour from the normal brown is a clear indication of how the raw food is being digested by your dog.

    • White or Grey Chalky Stool
      Too much bone (calcium) in the diet will produce hard and chalky stool. Feed a meal with boneless meat and organs for a day or two and then return the normal meals but reducing the bone content
    • Yellow Stool
      A diet that is high in poultry such as chicken, turkey or duck will produce a yellow-coloured stool. This may only happen during the transition to raw and disappear after a couple of days
    • Dark Brown Stool
      Brown stool is normal, but feeding red meat causes the stool become a darker brown
    • Dark Black Stool
      Meat containing a lot of blood, such as liver, ox heart, etc. will cause the stool to become black. The excess blood from the food oxidises in the colon resulting in the very dark stool
    • Tar-Like Stool
      If your dog’s stool is dark black and not formed properly, it is likely that too much organ meat has been fed. Feed 1-2 days or bone-rich meat that contains no organs to stabilise the stool and then reduce the organ content of the normal meals

Stool consistency and colour may vary from day to day, depending on what was fed the previous day, but continued discolouration or poor formation of the stool may require an adjustment of the diet.

If your dog is new to pilchards then cut them up small and gradually feed bigger and bigger pieces until they eat the fish whole